Skip to content

Performance marketing

Performance marketing: advertising measured by results

We run campaigns on Google Ads, Meta Ads, TikTok Ads and ChatGPT as one funnel with one set of tracking. We judge every bit of ad spend by how many inquiries and sales it brings in.

What is performance marketing

You'll know what every new customer costs

Performance marketing is advertising aimed at a specific outcome: an inquiry, a purchase or a sign-up. Instead of judging campaigns by reach and likes, we look at the cost per acquisition and what happens after the click.

That way you know which channels are earning their keep and which are just burning budget. It's marketing for businesses that want to know what every new customer costs, and move money to where those customers actually come from.

  1. 01

    Tracking from day one

    We set up conversions in Google Ads, Meta, GA4 and Tag Manager before we spend a cent on ads.

  2. 02

    One funnel instead of separate campaigns

    Each channel has its own job: one builds interest, another collects inquiries, a third reminds people about the offer.

  3. 03

    Budget goes where the customers are

    Every week we check results and shift budget to the campaigns bringing in inquiries at the lowest cost.

Ad channels

Four platforms, one plan

Meta Ads campaigns

Facebook and Instagram

We run Facebook Ads and Instagram ad campaigns that reach customers before they start searching. We set up creatives, audiences and retargeting so viewing ends with a message sent.

  • Lead and sales campaigns
  • Ad creatives
  • Retargeting
More about Meta Ads

Google Ads campaigns

Search, YouTube, Performance Max

Google Ads shows your business the moment someone searches for exactly what you sell. As a Google Ads agency, we plan, set up and manage your Search, YouTube and Performance Max campaigns every day.

  • Search campaigns
  • Performance Max and AI Max
  • YouTube and Demand Gen
More about Google Ads

TikTok Ads campaigns

Video that sells

TikTok today is a search engine and a TV channel combined. We show your offer in a format people watch to the end, and reach audiences your competitors haven't reached yet.

  • Content strategy built for ads
  • Spark Ads with creators
  • Conversion campaigns
More about TikTok Ads
New

ChatGPT ads

A new channel with little competition

Since August 2026, ChatGPT has been showing ads, rolling out market by market. People ask it for recommendations and comparisons, and your ad can appear right at the moment of decision. This is a new area of AI marketing. We help you get into this channel before it gets crowded.

  • Assessing whether the channel makes sense
  • Campaign setup
  • Landing page
More about ChatGPT Ads

Ad funnel

The path from first ad to new customer

One ad is rarely enough. A customer usually encounters your brand several times before reaching out. We plan for each of those moments.

  1. Reach

    Someone discovers your brand

    They see an ad on TikTok, Facebook or YouTube and pause for a moment.

    • TikTok Ads
    • Meta Ads
    • YouTube
  2. Interest

    They come back to learn more

    An ad reminds them about you a few days later.

    • Retargeting
    • Instagram
    • Display
  3. Decision

    They compare offers

    They search on Google and ask ChatGPT. They find you right at the top.

    • Google Search
    • ChatGPT
    • Performance Max
  4. Customer

    They leave their contact details

    They fill out a form, and the inquiry goes straight to your team.

    • Landing page
    • Form
    • CRM

How we work

What it's like to work with us

Four simple steps. At every stage, you know what we're doing and what results you're getting.

Start with a consultation
  1. 01

    Free consultation

    We talk about your business, customers and goals, and check what's already working and where you're wasting budget.

  2. 02

    Strategy and plan

    We propose channels, budget and messaging. You know exactly what we'll launch, what it costs and how we'll measure results.

  3. 03

    Campaign launch

    We prepare the ads, set up conversion tracking and launch campaigns on the platforms you've chosen.

  4. 04

    Optimization and reporting

    Every week we refine bids, audiences and ads. Budget goes where customers are actually coming from.

Questions and answers

What clients ask us most

Don't see your question? Send us a message, we'll reply within one business day.

  • What is performance marketing?

    It's marketing focused on a measurable outcome: a lead, a sale or a sign-up. We judge every campaign by how much it costs to acquire a customer, not by reach or likes.

  • How is performance marketing different from regular advertising?

    Regular advertising often stops at the impression. In performance marketing, we measure the whole path: from the click, through the form, to the sale, and shift budget to wherever it brings in customers.

  • Which platform should you start with?

    Whichever one your customers are on at the moment of decision. For services people actively search for, we usually start with Google Ads. For products that need to be shown, we start with Meta Ads and TikTok Ads.

  • Can you start with just one platform?

    Yes. We often start with one channel and add others once the first is running steadily and we know the cost per customer.

Free consultation

Want more customers from the internet? Let's talk.

Tell us briefly what your business does and what you want to achieve. We'll get back to you within one business day with ideas for your first steps.

  • A 30-minute call about your goals and budget
  • A proposal for which channels to start with
  • A quote before you make any decisions
Contact (EN)

By submitting the form, you agree to be contacted about your inquiry. Details in our privacy policy.