How much does a website cost in 2026? Price ranges

Ask “how much does a website cost” and you will usually hear “it depends.” That is true, but you can get a real price range and understand what drives it. Based on the projects we quote, here are rough price ranges for 2026, and where it is worth spending more and where it is not.

How much does a website cost in 2026: price ranges

Rough prices in 2026 look something like this (net prices, one time payment, from projects we build):

Landing page, a single page built for one campaign: usually from about €350 to €950.
Business website with a handful of pages: usually from about €700 to €3,500, depending on scope and who builds it.
Online store: from about €1,000 for a simple store to roughly €5,000 to €20,000 or more for a full-featured system.
Upkeep: hosting and a domain usually run a few dozen to a couple hundred euros a year, plus any technical maintenance on top.

The range is wide because the word “website” covers very different projects.

What determines the price of a website

Number of pages and content. A simple three-page site is a different job from a site with a services section, a blog and a knowledge base.
Design. A ready-made template is cheaper. A custom design costs more but represents your brand better.
Features. Forms, bookings, payments, integrations with a CRM or an accounting system.
Copy and photos. Copywriting and a photo shoot are often a separate line item in the quote.
SEO and analytics. Structure built around keywords, loading speed, conversion tracking.

Where it is not worth cutting corners

The most expensive website is one that brings in no inquiries. If you are planning ad campaigns, three things pay for themselves the fastest:

Loading speed. Every second of waiting loses you people who clicked an ad and will not wait for the page to load.
A clear contact form. Short, visible, and working on mobile.
Measurement. Google Analytics 4, ad pixels, and a form submit event. Without this, you do not know which ads are working.

A cheap website or one from an agency?

A website for a small amount of money from a ready-made builder can be enough to get started. The problem shows up once you want to grow it, rank it in Google, or send paid traffic to it. That is when speed, SEO structure and conversion tracking matter, and cheap solutions usually do not deliver them.

A good question for any provider is: how will we measure whether the website brings in customers? If the answer is specific, you are in the right place.

Landing page or a full website?

If you are starting with an ad campaign for one service, a landing page is enough and it is cheaper. One page, one goal, one form. A full business website makes sense once you offer several services, want organic traffic from Google without paid ads, or want to build trust with reviews, case studies and a blog.

Frequently asked questions about website costs

How long does it take to build a website?

A landing page is usually ready in one to two weeks, a business website in a few weeks, and an online store anywhere from a few weeks to a few months. Preparing the content and photos often takes the most time, so it is worth starting there first.

Is a website a one time expense?

Not quite. Besides the build itself, you pay for a domain and hosting, and it is worth planning for technical maintenance too: updates, backups and small changes. A website nobody updates slows down over time and becomes an easier target for attacks.

How do I check if a website is fast?

The easiest way is PageSpeed Insights from Google. It shows how fast a page loads on mobile and desktop, and what is slowing it down. For websites built for ad campaigns, the mobile score matters most.

What should be in a website quote?

A good quote states how many pages will be built, who writes the copy and takes the photos, which features will work, whether the site will have analytics, and what support looks like after launch. If that information is missing, you are comparing offers that only look similar.

Summary

A website in 2026 costs from about €350 for a landing page to a few thousand euros for a business website, and roughly €5,000 to €20,000 or more for a full-featured online store. Before you compare offers, decide what the website needs to do and how you will measure its results. If you want a quote for a website built around specific ad campaigns, see how website development at Velocy works, or book a free consultation.

Sources

Content prepared with the help of AI tools and reviewed by the Velocy team.