TikTok Ads
4 min read
TikTok Ads in 2026: how it works and where to start
A practical guide to TikTok Ads: how the platform works, the minimum budget, which videos perform, and how to measure results.
Read article
TikTok Ads campaigns
TikTok Ads: TikTok advertising for businesses
TikTok today is a search engine and a TV channel combined. We show your offer in a format people watch to the end, and reach audiences your competitors haven't reached yet.
-
01
Content strategy built for ads
We plan what and how to film so the ad looks like TikTok, not a TV commercial.
-
02
Spark Ads with creators
We promote organic videos from your brand or the creators you work with. The ad keeps the post's reach and engagement.
-
03
Conversion campaigns
Campaigns aimed at leads and sales, not just views.
-
04
TikTok Pixel and tracking
We set up the Pixel and events so you know which videos bring in customers.
- Your customers spend time on TikTok
- You have an offer that's easy to show in a short video
- You want to reach a younger audience
- You're looking for a channel with less competition than Facebook
How we work
What it's like to work with us
Four simple steps. At every stage, you know what we're doing and what results you're getting.
Start with a consultation-
01
Free consultation
We talk about your business, customers and goals, and check what's already working and where you're wasting budget.
-
02
Strategy and plan
We propose channels, budget and messaging. You know exactly what we'll launch, what it costs and how we'll measure results.
-
03
Campaign launch
We prepare the ads, set up conversion tracking and launch campaigns on the platforms you've chosen.
-
04
Optimization and reporting
Every week we refine bids, audiences and ads. Budget goes where customers are actually coming from.
Questions and answers
What clients ask us most
Don't see your question? Send us a message, we'll reply within one business day.
-
Is TikTok only for young people?
No. TikTok today is used across age groups, including people who make buying decisions in businesses and households. During the consultation we check whether your customers are there.
-
Do you need to run a TikTok account?
It's not required for ads, but an active profile helps. After watching an ad, people often check out the brand's profile before reaching out.
-
What are Spark Ads?
These are ads built on regular TikTok posts, either yours or a creator's. They look native, and the likes and comments from the ad go to the original video.
From the knowledge base
More articles TikTok Ads
Free consultation
Want more customers from the internet? Let's talk.
Tell us briefly what your business does and what you want to achieve. We'll get back to you within one business day with ideas for your first steps.
- A 30-minute call about your goals and budget
- A proposal for which channels to start with
- A quote before you make any decisions
By submitting the form, you agree to be contacted about your inquiry. Details in our privacy policy.